A bit about me
For an artist, the about page is typically where you place your biography. A biography provides visitors with an in-depth account of your art career. Since an artist’s bio is written in the third person your artist about page content should be as well.
An example of why you should write this page in the third person. Writing “I am an award-winning artist” can come across as bragging, While “Jane Doe is an award-winning artist” has more authority.
It should also include an image of you; the artist. Studies have shown that when visitors have a face to put with your name, you become much easier to remember.
Your image can be portrait style but it doesn’t have to be. A picture working in your studio, at one of your openings, or simply standing beside one of your pieces will do. Combined with some well-written text, your about page will help people feel like they know you.